新茶锋潮 x NIKE FREE RUN +2 CITY PACK: “SHANGHAI” 
NIKE的FREE RUN +2 ‘CITY PACK’ 系列是近期NIKE推出的限量版跑鞋。此系列由以五个极富影响力城市的特点为灵感所设计出的跑鞋组成。这五个城市分别是:纽约、伦敦、东京、里约热内卢和上海。每款鞋的颜色都基于代表城市的特点。比如深酒红色的上海款,其设计灵感来自上海老房子的房顶瓦砾颜色。松绿色的里约热内卢款象征着这座城市的活力和奔放,煤灰色代表了很典型的纽约,黑色则极具东京街头特点,而卡其色则凸显了伦敦的绅士态度。详细图片请看下面。
新茶锋潮 (还有锋潮创意集体 制片人 JING ZOU 和上海MOTION GRAPHICS创作人DING DING)为Nike这次的FREE RUN +2 ‘CITY PACK’ 系列制作了一则短片用来宣传上海款。这也是Nike首次以上海来命名一款跑鞋!
说到这则短片,我们拍摄了两位上海运动员在夜景中的上海跑步的镜头。这一男一女两位运动员分别跑过了“新上海 vs. 老上海”两条路线。整个画面用黑白效果呈现,衬托了上海款的深酒红色。另外我们用动画效果展现了两位运动员跑步的路线,最后他们相会在在浦东的滨江大道。
这则短片的配乐来自北京的怪力乐队, 我们十分喜欢也曾经报道过多次的摇滚乐队。这首名为”BE COOL“的歌曲为短片增色不少。
如果想在更大的屏幕上欣赏这则短片,快去上海的JUICE 店里欣赏吧!同时还能看到来自伦敦、东京和纽约所制作的短片。
想赶快拥有一双吗?那你可得抓紧了,这款是只能在上海的JUICE门店, NEW PROJECT CENTER门店和NIKE的官方门店才能购买到得限量版!
更多更新的Nike Running / Nike Free系列咨询,请前往他们的微博。
更多关于新茶锋潮的客户项目,请看这里。/// JIMI
NeochaEDGE x NIKE FREE RUN +2 CITY PACK: 上海 (VIMEO上观看) ///
NIKE FREE RUN +2 CITY PACK: 上海、纽约、伦敦、里约热内卢和东京 ///
NIKE FREE RUN +2 CITY PACK: 上海 ///
NIKE FREE RUN +2 CITY PACK: 伦敦 ///
NIKE FREE RUN +2 CITY PACK: 纽约 ///
NIKE FREE RUN +2 CITY PACK: 里约热内卢 ///
NIKE FREE RUN +2 CITY PACK: 东京 ///













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who is the band? very cool
For the soundtrack, we worked with Guaili (怪力), one of our favorite local indie rock bands. It’s a song titled “Be Cool.”
/// AjS
The shoes are cool, the video edit and music is great too, but, in some scenes, the runner lack enthusiasm…i love the city images scenes…
Nice concept for the shoes. :-)
Thanks for the support, Renan. We love the shoes too…lovely concept. We were thrilled to see Shanghai included in the series!
/// AjS
The video is great…love it. The shoes are very nice too. I see the girl wears the same shoes as the man. Can anybody tell me the size range for the Shanghai edition? Is it possible to buy size 38.5 in euro size (24 CM)?
thanks in advance :)