NeochaEDGE for adidas Originals – “IN THE STUDIO” w/ FAN BINGBING x CHEN MAN x YAN WEI
For the brand’s recent women’s initiative, adidas Originals and TBWA tapped NeochaEDGE to produce a short film documenting a collaborative photo shoot featuring three of China’s most creative female talents: Yan Wei (artist), Chen Man (photographer), and Fan Bingbing (actress, model, entrepreneur).
The film showcases Yan Wei’s artwork, which tells the story of a woman (Fan Bingbing – and every woman, really) who discovers she has a side of her that’s strong, tough, driven, spirited, and empowered. Throughout the piece, Fan Bingbing encourages us to pursue ours passions, be free spirited, and appreciate the journey that is the road of life rather than always only focusing on the destination. All this happens under Chen Man’s lens in a style that is very different from past portrayals of Fan Bingbing. Check it out below.
The video was produced by the NeochaEDGE film team (Adam Schokora: executive producer / art director – Jingyi Shao and Anthony Chen: DOP / Cameramen – Jingyi Shao: editor – Albert Yu: music / sound design / mixing – Jimi Zhang: production manager – Wen Wen: production assistant).
For the latest on this campaign and other adidas Originals updates from China, follow the brand’s Weibo feed.
For more NeochaEDGE client work, link here. /// AjS
adidas ORIGINALS x Fan Bingbing x Chen Man x Yan Wei (on VIMEO) ///