EDGE Creative Collective members “MAKE THE PRESENT EXCEPTIONAL” – presenting an ABSOLUT VODKA x NeochaEDGE urban light graffiti collaboration for the new limited-edition bottle GLIMMER
ABSOLUT Vodka recently teamed up with NeochaEDGE and EDGE Creative Collective (ECC) street artists Hurricane and Tin.g to paint up the town (Shanghai, that is) with the brand’s new limited-edition “GLIMMER” bottle. We turned the GLIMMER bottles into illuminated “paint brushes,” and, with some long-exposure photography trickery from ECC shooter Yocky Zhang, we had ourselves [...]
more from the ABSOLUT VODKA x NeochaEDGE urban light graffiti collaboration for the new, limited edition “GLIMMER” bottle
As a follow-up to our post yesterday about the EDGE Creative Collective (ECC) x ABSOLUT urban light graffiti collaboration for the new limited-edition “GLIMMER” bottle, here are some more photos from the project. We created all of these images with Shanghai-based ECC fashion photographer Yocky Zhang, and ECC street artists Hurricane and Tin.g On Friday, [...]
“MAKE THE PRESENT EXCEPTIONAL” – a sneak peak at an ABSOLUT VODKA x NeochaEDGE urban light graffiti collaboration for the new, limited edition “GLIMMER” bottle
ABSOLUT Vodka recently teamed up with NeochaEDGE and EDGE Creative Collective (ECC) street artists Hurricane and Tin.g to paint up the town (Shanghai, that is) with the brand’s new, limited-edition “GLIMMER” bottle. We turned the GLIMMER bottles into illuminated “paint brushes,” and, with some long-exposure trickery from ECC photographer Yocky Zhang, we had ourselves some good [...]
competition | ABSOLUT VODKA’s “72 BIAN” poster design challenge
As an extension of its on-going “72 Transformations” (72变) campaign in China, Absolut Vodka has launched a crowd-sourced / user-generated design competition aimed at inspiring the local Chinese creative community to co-create around the brand’s new limited edition China bottle. Pretty cool and a lot of fun. See below for an example of a brand [...]
announcing the winners of the “inspiration uk” competition
As part of the NeochaEDGE x World Expo UK Pavilion collaboration, the winners of the online user-generated “Inspiration UK” competition were announced this week. Over 500 entries were submitted during the 6 week competition on Douban, divided into two categories: 1) illustration / graphic design, and 2) animation / music. The themes of competition were [...]
interview | ZOOJOO, we are all creators & dreammakers
Zoojoo, an old Shanghainese friend of ours, is someone we’ve been keen to interview for quite a while now – we finally got our chance. Born in the 70s, Zoojoo grew up in a period of great upheaval for China’s cultural education system in the 80s, as well as the rapid growth of the Internet [...]
film | we can’t escape
Check out this animated short film titled Road from Beijing-based photo-blogger Wang Chengzhi (王承之, A.K.A. Photobluer) about an upset child running away from his bickering parents and an overbearing teacher. The clip ends with “我们一直奔跑, 但找不到尽头,” meaning: “We are always running, but we can’t escape.” The soundtrack for the film is by Beijing-based band The [...]
