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  • odi et amo

    wsbSee below for a slideshow of designs from Neocha.com-user Wang Xiaobei (王晓贝), the creative force behind the Beijing-based independent brand Odi Et Amo. I met Shaobei at this year’s MIDI Music Festival in Zhenjiang and was won over by his bold confidence, he told me then (and reiterated on his Neocha blog): “We will make (Odi Et Amo) the #1 independent and original brand in China. If we can think it, we can do it. Nothing is impossible in youth. A lot of people have similar ideas, but the difference is that I am going to make it happen. I believe in us, we have youth, we will do it.” To learn more about Wang Shaobei, his brand, and his world domination plans, be sure to also check out the video interview I shared below. This kid is so 牛B. For more from Wang Shaobei / Odi Et Amo on NeochaEDGE, link here. /// AjS

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