NeochaEDGE x Nike Sportswear, EDGE Creative Collective members for “MAIN COURT: SHANGHAI” (主场上海) e-mag on RENREN.COM
A few months ago, W+K Shanghai tapped NeochaEDGE and the EDGE Creative Collective to help create content for Nike Sportswear’s “Main Court: Shanghai (主场上海),” an interactive, basketball-themed e-magazine housed on NSW’s Renren.com brand page.
For the e-mag, we worked with Shanghai-based EDGE Creative Collective comic book artist Xiao Longhua to create a “Shanghai Basketball: ’80s – Present.” The evolutionary piece captures the recent history of basketball culture in Shanghai, from playing with neighbor kids in the alley’s of Shikumen, to going 5-on-5 at the modern courts that dot the city today.
Working with Shanghai-based EDGE Creative Collective motion graphics designer Ding Ding, we took Xiao Longhua’s illustration and brought it too life in a short animation used as the opening sequence for the e-mag.
The soundtrack to the animation / e-mag is a track titled “Right Now” that we produced with Shanghai-based EDGE Creative Collective sound artist / musician Sonny Hu (aka: Sunbiz). With its agressive, unexpected, and authentic sound, the track screams local Shanghai basketball, hip hop, and urban culture.
Big props to W+K Shanghai! As always, they did a great job of pulling all this content together, plus a bunch more they created (including the design of the e-mag itself), to present something special. Awesome work, bravo!
For more NeochaEDGE client work, link here. /// Jimi
“Shanghai Basketball: ’80s – Present,” by EDGE Creative Collective comic book artist Xiao Longhua ///
“Right Now,” by EDGE Creative Collective sound artist / musician Sonny Hu (aka: Sunbiz)///
“Main Court: Shanghai” animation, by EDGE Creative Collective motion graphics designer Ding Ding ///
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