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  • NeochaEDGE x adidas, “BE FASTER” URBAN ARTIST SERIES – CHINA spring / summer 2011 design collaboration, IN STORES NOW

    For the first-ever artist collaboration in China for its Performance apparel line, adidas tapped NeochaEDGE and the EDGE Creative Collective to design 7 graphics. The theme of the brand’s inaugural China “Urban Artist Series” was “Be Faster.” The creative brief required us to represent the brand and this theme graphically, in a fresh, youth-oriented, locally-relevant way.

    For the collaboration, diversity was key. We worked with EDGE Creative Collective members with unique styles from five different locations throughout China: Calvin Ho (Hong Kong), QQ Zhao (Beijing), Sop2099 (aka: So.P, Tianjin), Honghua (Yangzhou), and Shadow Chen (Ningbo).

    Check out each of the resulting designs below.

    We’ve also shared a short “making-of” video documentary that we produced together with EDGE Creative Collective members FLY FILMS.

    The t-shirts are now available in adidas stores throughout China…GO BUY THEM!

    If you’d like to collaborate with any of the artists, purchase any of their work, or view their full portfolios, please send us an email: EDGE@Neocha.com

    For more NeochaEDGE client work, link here. /// AjS



    “Making-of” – NeochaEDGE x adidas, “Be Faster” Urban Artist Series (also available on VIMEO) ///


    Calvin Ho – Hong Kong ///

    Calvin’s style is bold, surreal, and dynamic – a perfect harmony of masculine and feminine. As an artist, he aims to have audiences explore his work both as a whole and for each of its parts.

    “Breakthrough” – Conquer your fears…master your mind…crush barriers…break through…focus on your destination…BE FASTER.


    QQ Zhao – Beijing ///

    QQ’s work is explosive, and always full of energy, passion, fun, and abstract imagery. Her style reflects who she is – a young uninhibited person full of vigor, vitality, dynamism, and free spirit.

    “Metaphysical Acceleration” – Be fluid in motion and form…spread like fire…unhinge from restraint…jump…twist…accelerate yourself…BE FASTER.


    So.P – Tianjin ///

    So.P exudes a raw talent far beyond his years. Using his signature drips, splashes, watermarks, and deep coloring, SO.P creates complex and primal compositions that draw the viewer into his fantastical world.

    “Visions of Speed” – Be like a cheetah…trails of flames as you hit your stride…see yourself as a bullet…shot out into the sky…BE FASTER.


    Honghua – Yangzhou ///

    Honghua’s work is distinctly feminine, featuring symmetrical and kaleidoscopic imagery full of meticulous detailing, traditional Chinese cultural references, and dressed in rich, vibrant colors.

    “Symmetry in Motion” – Quick and nimble as a rabbit…find symmetry…jump over the old into the new…soar like Chang’E to the heavens…BE FASTER.


    Honghua – Yangzhou ///

    Honghua’s work is distinctly feminine, featuring symmetrical and kaleidoscopic imagery full of meticulous detailing, traditional Chinese cultural references, and dressed in rich, vibrant colors.

    “Chang’E's Journey” – Quick and nimble as a rabbit…find symmetry…jump over the old into the new…soar like Chang’E to the heavens…BE FASTER.


    Shadow Chen – Ningbo ///

    Shadow draws inspiration from water and dynamic shapes – her work is a composite of bright, twisted, psychedelic elements and colors that coalesce in liquid forms and fluid movements.

    “Passion Flow” – Coalesce into liquid…flow as a river…blow with the wind…fly like a butterfly…find beauty and power in form…BE FASTER.


    Shadow Chen – Ningbo ///

    Shadow draws inspiration from water and dynamic shapes – her work is a composite of bright, twisted, psychedelic elements and colors that coalesce in liquid forms and fluid movements.

    Gesture of Freedom – “Coalesce into liquid…flow as a river…blow with the wind…fly like a butterfly…find beauty and power in form…BE FASTER”

    More Creative Inspiration

    Comments
    1. Tamara Safford says:

      beautifull flow! I like Shadow’s work!

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