Converse China recently started published a magazine titled Converse Zine. The VOL 1, Music Holiday 2009, heavy features Chinese indie rock, with profile pieces on well-known Chinese bands like Queen Sea Big Shark, Hedgehog, The Gar, New Pants, Carsick Cars, and PK-14. See below for some sample content from Converse Zine.
Following the brand’s “Love Noise” tour and it’s “It’s Your Turn” campaign, Converse has once again shown its long-term commitment to engage with the Chinese creative community and local indie culture, particularly the music scene. We of course whole heartily support this as it gives local indie rock an opportunity for promotion and recognition in more “mainstream” consumer channels – it’s just a very smart way for Converse to differentiate itself (while staying consistent with the brand’s core values) in a saturated athletic shoe market in China.
For more NeochaEDGE posts on Converse, link here. /// ZJ
怎么我觉得这份杂志很有新茶的风格？ ;-)
是不是因为颜色的原因？
[...] A couple of other snippets for your Friday afternoon enjoyment. First, a Q&A with the Asia marketing director, Cheryl Calegari, HERE. Second, some info about a new “Zine” they are putting out on the Chinese underground. HERE. [...]