event | swatch MTV playground /// NeochaEDGE ///

event | swatch MTV playground ///

September 4th, 2009

swatch-mtv-playground The Swatch MTV Playground is taking place across Europe and Asia throughout 2009 and showcasing creative talent from across the globe. The campaign organizers’ (Swatch, MTV, and Behance.net) aim – to create the biggest international collective of imaginative minds and designers from around the world. Bravo, well done.

The campaign is yet another example of a commercial brand positively engaging and co-creating with the Chinese creative community. As we often tell our clients, not only do such events give creatives an opportunity for more “mainstream” exposure and promotion, but they also provide an excellent platform for brands to connect with key target audiences and differentiate themselves within the crowded Chinese marketplace.

This weekend (September 5 / 6), the Swatch MTV Playground will be stopping in Beijing for an event hosted at The Village (Sanlitun). Don’t miss it. See below for more details.

swatch-mtv-playground-event

This isn’t the first stop in China for the Swatch MTV Playground – early last month it was in Shanghai. More than 20 top Chinese artists (many of who are Neocha.com users) including MC Yan, Popil, Xiao Longhua, Parson Ge, Tyakasha, Jewel, Elephant, 96K, Huluwa, and Kim227 participated in the 3-day event. The event was centered around a timed (of course!) 90-minute creation competition in which the artists had to incorporate an enormous replica of a Swatch watch into a piece of work. Check out the results below. Very cool.

Again, if you are in Beijing this weekend, don’t miss this event. It will be a lot of fun. If you cannot make it, follow the event at these links: official event websites (English and Chinese), Facebook, Twitter, Tudou, and Douban (here and here); or, check out the artists’ creations afterward. They should be on display for a week or so, as was the case in Shanghai. Enjoy. /// ZJ