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  • innovative shoe design from London-based designer NUO

    London-based fashion designer NUO (a Shanghai-native) has been working and studying in London for the past three years, with experience worthy of envy by anyone aspiring to enter the fashion industry. Nuo has worked as a part-time designer at Jimmy Choo’s custom design studio, painted the Empress Dowager for Vivienne Westwood, and handled business in Malaysia with Julien Macdonald OBE. However, in his own words, he states that in doing these things, “I had to be a poser a lot of the time, without any practical purpose.”

    For his own design work, Nuo is very confident, having once put up a pair of shoes that he designed for sale on eBay for 300 pounds, and having a buyer within two days who bought the shoes because of the original and appealing design.

    After recently graduating with a Masters’ degree, Nuo has started his own footwear line called “NCHEN4″. Check out some exclusive items from the series below!

    For more from Nuo on NeochaEDGE, link here.

    For more Chinese fashion on NeochaEDGE, link here. /// TS

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