Archive for the ‘film’ Category
NeochaEDGE for adidas Originals – “IN THE STUDIO” w/ FAN BINGBING x CHEN MAN x YAN WEI ///
For the brand’s recent women’s initiative, adidas Originals and TBWA tapped NeochaEDGE to produce a short film documenting a collaborative photo shoot featuring three of China’s most creative female talents: Yan Wei (artist), Chen Man (photographer), and Fan Bingbing (actress, model, entrepreneur).
The film showcases Yan Wei’s artwork, which tells the story of [...]
NeochaEDGE for EDISON CHEN x adidas ORIGINALS, S/S 2012 campaign – video & photo shoot ///
For the brand’s recently launched “China ORIGINALS” campaign, adidas Originals and TBWA tapped NeochaEDGE to curate and produce content featuring local Chinese creative talents that exemplify the spirit of adidas ORIGINALS. To tell the stories of these talented individuals, we shot a series of videos and photographs that were featured online, in-store, on taxi cab screens, [...]
NeochaEDGE for EDISON CHEN x adidas ORIGINALS, S/S 2012 campaign – video & photo shoot ///
For the brand’s recently launched “China ORIGINALS” campaign, adidas Originals and TBWA tapped NeochaEDGE to curate and produce content featuring local Chinese creative talents that exemplify the spirit of adidas ORIGINALS. To tell the stories of these talented individuals, we shot a series of videos and photographs that were featured online, in-store, on taxi cab screens, [...]
NeochaEDGE for EDISON CHEN x adidas ORIGINALS, S/S 2012 campaign – video & photo shoot ///
For the brand’s recently launched “China ORIGINALS” campaign, adidas Originals and TBWA tapped NeochaEDGE to curate and produce content featuring local Chinese creative talents that exemplify the spirit of adidas ORIGINALS. To tell the stories of these talented individuals, we shot a series of videos and photographs that were featured online, in-store, on taxi cab screens, [...]
NeochaEDGE for LI JIANHONG x adidas ORIGINALS, S/S 2012 campaign – video & photo shoot ///
For the brand’s recently launched “China ORIGINALS” campaign, adidas Originals and TBWA tapped NeochaEDGE to curate and produce content featuring local Chinese creative talents that exemplify the spirit of adidas ORIGINALS. To tell the stories of these talented individuals, we shot a series of videos and photographs that were featured online, in-store, on taxi cab screens, [...]
NeochaEDGE for ZHUO DANTING x adidas ORIGINALS, S/S 2012 campaign – video & photo shoot ///
For the brand’s recently launched “China ORIGINALS” campaign, adidas Originals and TBWA tapped NeochaEDGE to curate and produce content featuring local Chinese creative talents that exemplify the spirit of adidas ORIGINALS. To tell the stories of these talented individuals, we shot a series of videos and photographs that were featured online, in-store, on taxi cab screens, [...]
NeochaEDGE for BEIJING FIXIES x adidas ORIGINALS, S/S 2012 campaign – video & photo shoot ///
For the brand’s recently launched “China ORIGINALS” campaign, adidas Originals and TBWA tapped NeochaEDGE to curate and produce content featuring local Chinese creative talents that exemplify the spirt of adidas ORIGINALS. To tell the stories of these talented individuals, we shot a series of videos and photographs that were featured online, in-store, on taxi cab screens, [...]






























































