Archive for the ‘fashion’ Category
events | ENO throws a mid-summer party featuring performances by PINKBERRY & XIAO LONGHUA ///
eno (good friends of NeochaEDGE) is a China-based lifestyle brand founded with the purpose of inspiring a new generation of open-minded youth who are creative and original in the way they live, dress, and behave. eno combines inspiration from art, music, fashion and extreme sports to create original casual street fashion.
Recently, eno [...]
new work from WILL & SHXPIR, shanghai-based fashion duo & EDGE Creative Collective members ///
See below for the latest work from Shanghai-based fashion photography duo and EDGE Creative Collective members Will & Shxpir. Several of these shots were taken at The House of Roosevelt’s rooftop deck, one of our favorite spots in town and one the best views of Pudong and the Huangpu River.
If you’d like [...]
beijing-based stylist LUCIA LIU for ABSOLUT VODKA’S “72 BIAN” china limited-edition bottle campaign ///
As a follow-up to our previous post on ABSOLUT VODKA’s collaboration with Gao Yu and Chen Man for the brand’s “72 Transformations” (“72 变”) China limited edition bottle campaign, see below for some behind the scenes snaps of Chen Man’s stylist Lucia Liu in action on the single model used for the [...]
See below from some new work from EDGE Creative Collective member Calvin Ho – a collaboration with ELLE Magazine Hong Kong for the publication’s July edition. The creative brief was “summer feel.”
Oh, how we love the varying styles of Calvin’s work. What do you think?
If you’d like to collaborate with Calvin [...]
a look at the work of london & beijing-based fashion photography collective HIGHLIGHT ///
Highlight is an emerging fashion photography collective featuring Beijing natives Lei Yang (aka: Joy Island) and Li Yue (aka: Kars Li), who are both currently students at the University of Arts London (England) pursuing degrees in visual arts. Currently, they have studios based in both London and Beijing.
Their aesthetic is very much “street snap” style [...]
warrior footwear USA looking for artists in shanghai to work on custom drawn shoe collaboration ///
During the 1970s, Warrior brand sneakers were the hottest shoes in China and in recent years, the shoe has made a comeback among nostalgic Chinese youth looking to sport a retro style. Our friends at Warrior Footwear USA have taken this iconic shoe to the US and are [...]
NeochaEDGE welcomes shanghai fashion photographer YOCKY ZHANG into the EDGE Creative Collective ///
We’re proud to welcome Shanghai-based fashion and portrait photographer Yocky Zhang into the EDGE Creative Collective (ECC).
We’ve only known Yocky for a little while now, but we’re already huge fans of his work. Whether he’s doing a commercial fashion shoot or simply a series of personal portraits, his image-making never [...]
“shanghai fairy,” a photographic series from shanghai-based fashion & portrait shooter YOCKY ZHANG ///
Yocky Zhang is a young Shanghai-based fashion and portrait photographer that we’ve had our eyes on over the past few months. His first job was as a copywriter at an advertising agency, but after six years of mindless thumb-twiddling in the 4A world, he found his true means of creative expression – photography.
Since deciding [...]




































































































