Archive for the ‘nini sum’ Category
NeochaEDGE x VANS hold roundtable discussion / insights session w/ EDGE Creative Collective members ///
We recently organized and hosted a round-table discussion and insights session for our client VANS with 14 local Chinese creatives, trendsetters, and youth culture opinion leaders – many of whom are EDGE Creative Collective members. The objective of the session was to help VANS gather insights into the local creative community to [...]
IDLE BEATS x WEN JUAN: limited edition tote bag from lead singer of chinese punk band GUALI ///
Fresh from our friends at screen-printing studio IDLE BEATS comes a limited edition tote bag designed by Wen Juan (aka: May) of Chinese punk band Guali. Along with her role as lead singer of the Beijing-based band, Wen Juan is also an avid photographer and illustrator. We are big fans of her stuff.
The simple, yet [...]
competition | be the 6th artist for “Volcom x Young Emerging Chinese Artists Screen Printing Workshop” ///
This summer, iconic American extreme sport clothing brand Volcom will be supporting a two month screen-printing project in Shanghai and Beijing, titled “Volcom X Young Emerging Chinese Artists Screen Printing Workshop.” The event, presented by NeochaEDGE, IdleBeats and source, will bring together some of the best young [...]
visuals | shanghai’s IDLE BEATS x SUB-CULTURE launch july limited edition screen-printed art poster ///
If you’d like to collaborate with Nini Sum, purchase any of her work, or view her full portfolio, please send us an email at: EDGE@Neocha.com
For more from Nini Sum on NeochaEDGE, link here.
For more screen-printing on NeochaEDGE, link here. /// Ka
NeochaEDGE x UMBRO | “The World Champions Collection,” SAIL (england) vs. NINI SUM (france) ///
Following up on our post early this week, see below for the first of two “smash art” videos from a client project that NeochaEDGE worked on with W+K Shanghai for UMBRO’s “The World Champions Collection,” the brand’s celebration of the world’s greatest football tournament this summer.
The video features [...]
NeochaEDGE and Neocha.com were recently featured and interviewed in “ART and DESIGN” magazine. Check out the article below or pick up a copy of the it’s May edition at a newsstand near you – it’s available nationwide in China.
Among others things, the article and interview talk about the creative industry [...]






































































































