Archive for the ‘w+k’ Category
NeochaEDGE x UMBRO | “The World Champions Collection,” SAIL (england) vs. NINI SUM (france) ///
Following up on our post early this week, see below for the first of two “smash art” videos from a client project that NeochaEDGE worked on with W+K Shanghai for UMBRO’s “The World Champions Collection,” the brand’s celebration of the world’s greatest football tournament this summer.
The video features [...]
mv | queen sea big shark X converse = “let’s play” ///
Queen Sea Big Shark recently released a music video for their song Let’s Play. Check it out below.
The MV is the result of the Converse branded It’s Your Turn campaign, which crowd-sourced not only lyrics for the song, but also extras for cameo appearances in the video.
Once again [...]
nike’s liu xiang documentary, scored with songs by wang wen ///
To support and celebrate Liu Xiang’s successful comeback for the Shanghai Golden Grand Prix and China’s 11th National Games, Nike has released a documentary titled Chase. The short film was produced by W+K Shanghai and is scored with three tracks from Chinese indie post-rock band [...]
event | w+k jelly generation exhibition in portland, oregon ///
The Jelly Generation refers to young Chinese born in the 80s. The phrase / reference originates from the establishment of China’s first jelly production factory in 1985, which was big news at the time. 80s generation kids have playfully aligned their youth with the growth of China’s jelly industry.
The Jelly Generation is young, fresh, and [...]
quail egg’s designs for the w+k jelly generation exhibition ///
See below for Shanghai-based illustrator and designer Quail Egg’s pieces for the W+K Jelly Generation exhibition. The exhibition opens on October 9 at Goldsmith Gallery in Portland, Oregon’s Chinatown district. It will feature over 30 emerging 80s and 90s generation Chinese artists, photographers, and designers. For this piece, Quail Egg worked [...]
interview | momorobo & w+k designer, sally zou ///
“Creativity is all around us – it’s just up to you do find it. No matter what the brand is, as long as you have creativity the marketing campaign will be well received.”
These are the words of Sally Zou, a designer at W+K Shanghai who has collaborated with and worked for [...]
