• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
  • Language:

  • VANS "OFF THE WALL" W/ SHANGHAI-BASED ILLUSTRATOR / FASHION DESIGNER "TYAKASHA" & SHOE DESIGNER "KIM KIROIC"

    “Off the Wall” is the iconic slogan that embodies the spirit of the legendary skate / lifestyle brand Vans. To build awareness of the slogan among Chinese audiences, Vans engaged us to to create content featuring Vans partners / ambassadors who represent the “Off The Wall” lifestyle in two core brand pillars: music and street culture.

    The content we created is being used to encourage participation in the brand’s online “Off the Wall” campaign and drive attendance at the Vans-sponsored Beijing 2013 Midi music festival.

    The “street” piece features Shanghai-based illustrator / fashion designer Tyakasha and shoe-designer Kim Kiroic who tell us about their design processes and how they live the “Off The Wall” lifestyle through their creative work.

    To check out the “music” piece featuring Beijing-based punk band Brain Damage, link here.

    For more of our film / video work, link here.

    Share Our Work