• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
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  • 1 EYE – “STREET CULTURE” ///


    NUO GAO – “STREET CULTURE” ///


    TWOQEE – “STREET CULTURE” ///


    VEIRAY – “ART” ///


    XIAO DUZI – “ART” ///


    CHEN LEILEI – “ART” ///

    MORE OF OUR CLIENT WORK

    VANS "OFF THE WALL" 2013 SPRING / SUMMER CAMPAIGN

    “Off the Wall” is the iconic slogan that embodies the spirit of the legendary skate / lifestyle brand Vans. To build awareness of the slogan among Chinese audiences, Vans engaged us to to create content featuring Vans partners / ambassadors who represent the “Off The Wall” lifestyle in the core brand pillars: music, street culture, and art.

    The content we created is being used to encourage participation in the brand’s online “Off the Wall” campaign and drive attendance at the Vans-sponsored Beijing 2013 Midi music festival.

    In addition to two video documentaries we created (music / street culture), we also created design pieces to support Vans “street culture” and “art” brand pillars. We art directed and produced the pieces in collaboration with 6 local creatives and EDGE Creative Collective members: 1EYE, Nuo Gao, Twoqee, Veiray, Xiao Duzi, and Chen Leilei. Each piece represents the artist’s unique interpretation of the “Off the Wall” slogan.

    For more of our illustration / graphic design work, link here.

    For more of our product work, link here.

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