adidas Originals’ global ‘Unite All Originals’ spring / summer 2013 campaign is all about showing how originality is the result of ‘collisions’ between cultures, communities, and passions. The campaign features creative collaborations of artists, designers and musicians all over the world teaming up to create something unique and exceptional.
For the China campaign, we curated and art directed some of the participating visual artists. We also created all of the campaign’s video and photography content. For the campaign’s third stop – an intimate event in Shenyang – Beijing-based rapper / hip-hop artist Jazzilipper ‘collided’ with Hangzhou-based new media collective UFO Media Lab to deliver an unforgettable visual experience combining 3D projection mapping, live rapping, and banging beats.
Check out event photography to the left. Also, don’t miss the ‘artist profile / collision preview’ video as well as the ‘performance / collision event documentary‘ to learn more about the artists and their ‘collision’ outcome for the campaign.
For more of our photography work, link here.