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  • EASON CHAN x adidas ORIGINALS, S/S 2012 CAMPAIGN

    For the brand’s “China ORIGINALS” campaign, we produced content featuring local Chinese creative talents that exemplify the spirt of adidas Originals. To tell the stories of these talents, we shot a series of photographs.

    This photo spread features Eason Chan, a Hong Kong-based actor, singer, and all-around pop icon – sometimes called the “King of Asian Pop.”

    We worked with Shanghai-based EDGE Creative Collective photographer Ka Xiaoxi to produce the photographs for this shoot. The photos were all shot on analog film in order to achieve the raw, gritty, authentic feel we wanted.

    For more of our photography work, link here.

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