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  • PUMA – BEIJING FLAGSHIP STORE – MOTION-ACTIVATED, INTERACTIVE RETAIL INSTALLATION

    We designed and produced an interactive installation at PUMA’s Beijing flagship store in Sanlitun’s “The Village.” The installation took over the store’s main stairwell with a brand heritage timeline. The timeline was a series of motion-activated LED screens featuring fun and playful animations we developed to visually storytell around major milestones in the brand’s history, with the objective to help local consumers better understand PUMA’s rich sport and lifestyle heritage. Check out to the video to see how everything came together.

    For more of our installation work, link here.

    For more of our animation work, link here.

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