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  • NIKE SPORTSWEAR AIR FORCE 1 "ONE OF THE ONES" CELEBRATION

    At the 1982 introduction of Nike Air Force 1, six premier athletes at the time – Moses Malone, Michael Cooper, Jamaal Wilkes, Bobby Jones, Mychal Thompson, and Calvin Natt – were chosen to be the bearers of the brand’s first foray into the sport of basketball.

    With those same embodiments 30 years later, Nike China unveiled “The New Six” at its “One of The Ones” celebration in Beijing. We designed the “The New Six / The One Team” key visual for the “One of The Ones” event, featuring: 郭宇,程旸,聂政,SOOS,吴悠,王波. The KV was done in a retro political propaganda poster style and mixed with traditional Chinese cultural elements.

    We worked with EDGE Creative Collective illustrator Fatty Chen on this project.

    For more of our illustration / graphic design work, link here.

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