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  • NIKE – AIR JORDAN 1 XQ “XI QING” GRAPHIC TEE DESIGN

    Nike engaged us to reinterpret iconic Jordan imagery into a graphic t-shirt to be paired with the launch of the Air Jordan 1 XQ “Xi Qing” footwear. For this project, we worked with Shanghai-based illustrator (and high school teacher) Wang Tao. The design shows Air Jordan 1 XQ footwear in the “jump” position, preparing to take flight. The footwear represents a vessel that allows the wearer to reach new heights and unleash the full potential of their ambitions, hopes, and dreams.

    While never a basketball player early in his life, Wang Tao has picked up the game after playing with his students on the playground. Basketball is a theme is now commonly seen in his art.

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