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  • NeochaEDGE x VANS hold roundtable discussion / insights session w/ EDGE Creative Collective members

    We organized and hosted a round-table discussion and insights session for our client VANS with 14 local Chinese creatives, trendsetters, and youth culture opinion leaders – many of whom are EDGE Creative Collective members. The objective of the session was to help VANS gather insights into the local creative community to inform and inspire the brand’s’ go-to market efforts in China.

    The discussion was lively and robust, with our artists sharing their points of view on a variety of topics including: what art (mediums / styles / events) interests Chinese youth / influencers, where their creative inspirations comes from, the best ways for brands to collaborate with local artists, good and bad examples of brand / artist collaborations, and emerging trends among creative youth.

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