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  • NeochaEDGE x UK pavilion collaboration w/ young, emerging chinese illustrators & animators

    In the run-up to the 2010 Shanghai Expo, we’ve been collaborating with the UK Pavilion to design a competition and curate illustration, graphic design, and animation works from young emerging Chinese creatives.

    Based on the theme “Your Hope for the Future” and the UK Pavilion’s focus on sustainability / green, we worked with seven leading-edge Chinese creatives to produce individual artistic interpretations in their unique styles. These works were used to jump start a larger, user-generated content campaign, which you can learn more about and participate in here on Douban. Contestants have the opportunity to win RMB 4000 – 10,000 worth of prizes.

    For the animation works, the UK band Keane provided their hit song “Everything’s Changing” as a soundtrack.

    We’ll let the submissions speak for themselves!


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