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  • “Shanghai Basketball: ’80s – Present,” by EDGE Creative Collective comic book artist Xiao Longhua ///


    “Right Now,” by EDGE Creative Collective sound artist / musician Sonny Hu (aka: Sunbiz)///


    “Main Court: Shanghai” animation, by EDGE Creative Collective motion graphics designer Ding Ding ///

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    NeochaEDGE x Nike Sportswear, EDGE Creative Collective members for “MAIN COURT: SHANGHAI” (主场上海) e-mag on RENREN.COM

    W+K Shanghai tapped NeochaEDGE and the EDGE Creative Collective to help create content for Nike Sportswear’s “Main Court: Shanghai (主场上海),” an interactive, basketball-themed e-magazine housed on NSW’s Renren.com brand page.

    For the e-mag, we worked with Shanghai-based EDGE Creative Collective comic book artist Xiao Longhua to create a “Shanghai Basketball: ’80s – Present.” The evolutionary piece captures the recent history of basketball culture in Shanghai, from playing with neighbor kids in the alley’s of Shikumen, to going 5-on-5 at the modern courts that dot the city today.

    Working with Shanghai-based EDGE Creative Collective motion graphics designer Ding Ding, we took Xiao Longhua’s illustration and brought it too life in a short animation used as the opening sequence for the e-mag.

    The soundtrack to the animation / e-mag is a track titled “Right Now” that we produced with Shanghai-based EDGE Creative Collective sound artist / musician Sonny Hu (aka: Sunbiz). With its agressive, unexpected, and authentic sound, the track screams local Shanghai basketball, hip hop, and urban culture.

    Big props to W+K Shanghai! As always, they did a great job of pulling all this content together, plus a bunch more they created (including the design of the e-mag itself), to present something special. Awesome work, bravo!

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