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    NIKE FREE RUN +2 CITY PACK: SHANGHAI, NEW YORK, LONDON, RIO DE JANEIRO, & TOKYO ///


    NIKE FREE RUN +2 CITY PACK: SHANGHAI ///

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    FREE RUN +2 CITY PACK: "SHANGHAI" FOR NIKE RUNNING

    Five cities are represented in the release of Nike Running’s Free Run+2 CITY PACK: New York City, London, Tokyo, Rio de Janeiro, and Shanghai. The different colorways are based on iconic colors from the respective cities. Deep burgundy represents the tiled rooftops of traditional architecture dotting the Shanghai skyline; pine green captures Rio de Janeiro’s grit and flair; anthracite’s starkness is quintessentially New York; black channels Tokyo street style; while London’s version arrives in a gentlemanly khaki.

    For the Shanghai release, we produced a video featuring a night run by two local athletes whose routes take them through the juxtaposed ‘old vs. new’ dichotomy that makes up modern Shanghai. We present the video in black and white, with a color desaturation effect to bring out the deep burgundy colorway of the Shanghai edition shoes. We intercut GPS map-tracer motion graphics that keep track of the runners as they make their way through the city, crisscrossing each other and finally ending their run at the South Bund riverfront.

    For more of our film / video work, link here.

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