• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
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  • NeochaEDGE x graniph: an EDGE Creative Collective collaboration with japan’s pioneering t-shirt brand

    As the Japanese pioneers of design / art t-shirts, we were thrilled to team up with graniph on their first-ever collaboration with local Chinese designers. With over 70 stores located throughout Asia and a strong online presence, graniph is helping bring a group of China’s best young designers to a wider audience.

    For the inaugural collaboration, designs came from five EDGE Creative Collective members: Lulu (Shenzhen), Wang Shuai (Beijing), Calvin Ho (Hong Kong), Nini Sum (Shanghai) and Niu Xiaosheng (Beijing).

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