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  • NeochaEDGE x COACH – “YEAR OF THE DRAGON” exclusive, limited-edition, customized luggage & accessory design project

    To kick off 2012, we’re proud to share with everyone a collaboration we did with COACH to celebrate the Year of Dragon in China. Using inspiration from the most iconic of traditional Chinese imagery, we created a dragon emblem to adorn an exclusive, limited edition collection of men’s luggage and accessories. For this project, we worked with Shanghai-based (Hunan-native) EDGE Creative Collective member Zhang Lan (aka: Mr. Lan), the multi-disciplinary artist and widely recognized pioneer of tattoo and street art design in China.

    Drawing on traditional Chinese mythology, the dragon imagery represents “Qinglong” also known as the “Azure Dragon of the East.” As one of the four symbols of the Chinese constellations, Qinglong represents the East and the Spring season, and has been reincarnated as famous generals from Chinese legend and folklore. Using his unique blend of street art, tattoo, and traditional ink styles, Zhang Lan reincarnated the Qinglong icon in a distinctively modern form.

    More information about the collaboration and how to purchase the product, head over to the COACH website.

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