• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
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    SCENES ///


    LU XINJIAN PROFILE ///

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    B6 PROFILE ///

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    MAKING-OF: “ABSOLUTELY A-MAZED” INTERACTIVE VISUAL & SOUND INSTALLATION ///

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    ABSOLUT “BLANK” SHANGHAI EVENT PHOTOS ///

    MORE OF OUR CLIENT WORK

    "IT ALL STARTS WITH AN ABSOLUT BLANK," ABSOLUT VODKA x ELECTRONIC MUSICIAN / SOUND DESIGNER B6 x PAINTER LU XINJIAN

    We produced a series of videos and photos for Absolut Vodka’s “BLANK” campaign in China. The ABSOLUT BLANK campaign is a brand-led global creative movement designed to inspire artists all over the world by turning Absolut’s iconic bottle into a canvas that encourages artists and fans to create unique artwork and creativity from “blank.” The China campaign featured renowned electronic musician / sound designer B6 collaborating with Shanghai-based visual artist / painter Lu Xinjian.

    For more of our film / video work, link here.

    For more of our photography work, link here.

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