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    ZHUO DANTING x adidas Originals: 卓 无阻 ///


    ZHUO DANTING x adidas Originals: 卓 无阻 ///

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    ZHUO DANTING x adidas ORIGINALS, S/S 2012 CAMPAIGN

    For the brand’s “China ORIGINALS” campaign, we produced content featuring local Chinese creative talents that exemplify the spirt of adidas Originals. To tell the stories of these talents, we shot a series of videos and photographs.

    This video and photo spread features Zhuo Danting, arguably China’s original and most well-known tattoo artist, not to mention a lovely painter and illustrator.

    In the video, Zhuo Danting tell us about the stories behind her and her patrons’ tattoos, misconceptions in China (and around the world) about body art culture, and some of the crazy things she does but thinks are perfectly normal.

    We worked with Shanghai-based EDGE Creative Collective photographer Ka Xiaoxi to produce the photographs for this shoot. The photos were all shot on analog film in order to achieve the raw, gritty, authentic feel we wanted.

    For more of our film / video work, link here.

    For more of our photography work, link here.

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