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    LI JIANHONG x adidas Originals: 探 无界 ///


    LI JIANHONG x adidas Originals: 探 无界 ///

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    LI JIANHONG x adidas ORIGINALS, S/S 2012 CAMPAIGN

    For the brand’s “China ORIGINALS” campaign, we produced content featuring local Chinese creative talents that exemplify the spirt of adidas Originals. To tell the stories of these talents, we shot a series of videos and photographs.

    This video and photo spread features Li Jianhong, one of the godfathers of experimental music and sound design in China.

    In the video, Beijing-based Li Jianhong explains his approach to creating music whether it be recording the ambient sounds of a forest or creating distorted feedback on his guitar. Because of his eclectic style, he prefers not to label his music, but rather just find inspiration in everyday life around us.

    We worked with Shanghai-based EDGE Creative Collective photographer Ka Xiaoxi to produce the photographs for this shoot. The photos were all shot on analog film in order to achieve the raw, gritty, authentic feel we wanted.

    For more of our film / video work, link here.

    For more of our photography work, link here.

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