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    KANG MAO & SUBS x adidas Originals: 噪 无疆 ///


    KANG MAO & SUBS x adidas Originals: 噪 无疆 ///

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    KANG MAO & SUBS x adidas ORIGINALS, S/S 2012 CAMPAIGN

    For the brand’s “China ORIGINALS” campaign, we produced content featuring local Chinese creative talents that exemplify the spirt of adidas Originals. To tell the stories of these talents, we shot a series of videos and photographs.

    This video and photo spread features Kang Mao, lead singer of the Beijing-based raucous punk / rock band SUBS (杀不死), one of the original and now longest-standing bands in China’s indie music scene.

    In the video, Kang Mao talks about SUB’s music and herself coming from Mars; and reminds us all to to stay true to ourselves, be natural, and no matter what, always express ourselves.

    We worked with Shanghai-based EDGE Creative Collective photographer Ka Xiaoxi to produce the photographs for this shoot. The photos were all shot on analog film in order to achieve the raw, gritty, authentic feel we wanted.

    For more of our film / video work, link here.

    For more of our photography work, link here.

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