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  • “LET”S GAP TOGETHER” BRAND MANIFESTO (ENGLISH VERSION) ///

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    “LET”S GAP TOGETHER” BRAND MANIFESTO (CHINESE VERSION) ///

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    “LET’S GAP TOGETHER” BRAND MANIFESTO KEY VISUAL / POSTER (ENGLISH VERSION) ///


    “LET’S GAP TOGETHER” BRAND MANIFESTO KEY VISUAL / POSTER (CHINESE VERSION) ///


    BEHIND THE SCENES / “MAKING-OF” PHOTOS ///

    MORE OF OUR CLIENT WORK

    BRIGHT, FUN, PLAYFUL, STOP-MOTION ANIMATION COMMERCIALS FOR GAP

    We produced two commercials for iconic American clothing brand Gap.

    The 30-second stop-motion pieces bring to life the brand’s “Let’s Gap Together” campaign manifesto with handcrafted screen-printing and painting treatments on 2012 Spring / Summer Gap products together with a few other playful props. The English version will run in Hong Kong; the Chinese version will run throughout Mainland China.

    We love stop-motion animation and hope you enjoy the work as much as we do! Be sure to check out the behind-the-scenes and making-of photos we’ve also shared below to better understand how we did this…it’s a pretty cool process, and was just a ton of fun.

    The brand manifesto (which also works well as a life maxim) in English reads:

    “Let’s laugh, cry, kiss, fall in love, run, dance, skate, be free, have fun, cut loose, escape, wear what we want, live the dream, and be ourselves, because it’s a big, beautiful world out there. Let’s live it together.”

    The brand manifesto in Chinese reads:

    “LET’S,笑,哭,亲吻,恋爱,奔跑,跳舞,滑板,自由自在,无拘无束,甩掉束缚,随时,找乐,想怎么穿就怎么穿,梦不停,做自己,因为这是一个大大的精彩世界。让我们尽情体验TOGETHER。”

    For more from Gap in China, follow the brand’s Weibo feed or visit its official website.

    For more of our film / video work, link here.

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