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    BEIJING FIXIES x adidas Originals: 纵 无羁 ///


    BEIJING FIXIES x adidas Originals: 纵 无羁 ///

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    BEIJING FIXIES x adidas ORIGINALS, S/S 2012 CAMPAIGN

    For the brand’s “China ORIGINALS” campaign, we produced content featuring local Chinese creative talents that exemplify the spirt of adidas Originals. To tell the stories of these talents, we shot a series of videos and photographs.

    This video and photo spread features one of the creative groups we curated for the campaign – Beijing Fixies, China’s original fixed gear bike crew. The crew chiefly consists of Gi Ming (季明), Wang Peng (王鹏), Tang Chenshu (汤晨澍), Liang Xing (梁星), and Xiu Zilue (修梓略)

    In the video, the Beijing Fixies crew members tell us about fixed gear culture, the feelings they have when riding through the streets of Beijing, the friendships they’ve formed around their bikes, and remind us to be free and do what makes us happy.

    We worked with Shanghai-based EDGE Creative Collective photographer Ka Xiaoxi to produce the photographs for this shoot. The photos were all shot on analog film in order to achieve the raw, gritty, authentic feel we wanted.

    For more of our film / video work, link here.

    For more of our photography work, link here.

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