• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
  • Language:

  • “IN THE STUDIO” w/ FAN BINGBING x CHEN MAN x YAN WEI FOR ADIDAS ORIGINALS

    For the adidas Originals womens “Original Myth” campaign, we produced a short film documenting a collaborative photo shoot featuring three of China’s most creative female talents: Yan Wei (artist), Chen Man (photographer), and Fan Bingbing (actress, model, entrepreneur).

    The film showcases Yan Wei’s artwork, which tells the story of a woman (Fan Bingbing – and every woman, really) who discovers she has a side of her that’s strong, tough, driven, spirited, and empowered. Throughout the piece, Fan Bingbing encourages us to pursue ours passions, be free spirited, and appreciate the journey that is the road of life rather than always only focusing on the destination. All this happens under Chen Man’s lens in a style much different from past portrayals of Fan Bingbing.

    For more of our film / video work, link here.

    Share Our Work