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  • L’OREAL MEN EXPERT "敢 / DARE" 3D SCULPTURE & SHADOW ART INSTALLATION

    For L’Oreal’s Men Expert face wash ”Dare / 敢” campaign, we prodcued 2 videos, one with Shanghai-based garage rock band Banana Monkey in which we used the product packaging to create a song, and this one where we repurposed 150 packages of the product into a 3D sculpture / shadow art installation that projected “敢” (the Chinese character for the English word “dare”) onto a studio wall.

    This is the first time (and to our knowledge, still the only time) this art technique has been used to produce a Chinese character. A daring task indeed, but we had a ton of fun pulling it together. We spent about two weeks pre-designing and testing the technique and 12 hours installing the sculpture. For the installation process, we worked with Shanghai-based EDGE Creative Collective member Zhang Fan.

    For more of our installation work, link here.

    For more of our film / video work, link here.

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