• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
  • Language:

  • “LOOK OF SPORT: SHANGHAI” – a NIKE SPORTSWEAR photo series by TANG TING capturing the city’s most creative & sporty people

    Our friends at EMEHT recently came through Shanghai to capture images of some of the most creative and sporty kids around town. Thirteen guys and gals were chosen (with casting services from NeochaEDGE), outfitted with Nike Sportswear gear and shot throughout their daily lives. The beautiful 35mm film snapshots were done by Tang Ting, a Shanghai-based photographer well known to those familiar with China’s creative youth culture scene.

    We were happy to see a few EDGE Creative Collective members – Xixi and Xiao Longhua – in the mix, along with old friends and a couple new faces.

    On the left, we’ve shared one photo from each of the profiled talents.

    Share Our Work