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  • REMIX Project COLLECTION – LIMITED EDITION GRAPHIC TEES ///

    NeochaEDGE for GAP REMIX Project - tee collection


    MEET THE ARTISTS ///

    NeochaEDGE for GAP REMIX Project - video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    WING SHYA, HONG KONG ///

    Wing’s design for the Remix Project is inspired by the fluid nature of our memories. When we look back on our lives, we recall happy moments together, free of sorrow and regret. Colors fade, but the heart and soul stays – this is the essence of youth.

    Wing Shya final artwork

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    NeochaEDGE for GAP REMIX Project - Wing Shya - video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    CRAIG & KARL, NEW YORK ///

    Craig & Karl’s design for the Remix Project re-imagines the Gap logo T-shirt with a juxtaposition between loose, fluid shapes and tighter, regimented forms. Geometric pattern fills and bright colors create an atmosphere in which various elements interact with one another in a playful way.

    NeochaEDGE for GAP REMIX Project - Craig & Karl design

    NeochaEDGE for GAP REMIX Project - Craig & Karl model shot

    NeochaEDGE for GAP REMIX Project - Craig & Karl video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    CALVIN HO, HONG KONG ///

    Calvin’s design for the Remix Project is a mash-up of the Gap logo T-shirt with an eclectic, hand-drawn composition that pays homage to all the things he values in life: sharing with friends, design, drawing, music, and staying curious.

    Calvin Ho final artwork

    NeochaEDGE for GAP REMIX Project - Calvin Ho - model product shot

    NeochaEDGE for GAP REMIX Project - Calvin Ho video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    GREATeclectic, HARLEM ///

    GREATeclectic’s design for the Remix Project is inspired by the unyielding power, upward mobility, and free movement of pyramids, wings, and lightning. Showcased in bright, vibrant colors, these elements symbolize the spirit of Gap and our collective ambition.

    Kendrick Daye final artwork

    NeochaEDGE for Gap REMIX Project - GREATeclectic - tee

    NeochaEDGE for Gap REMIX Project - GREATecelectic - video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    WANG2MU, SHANGHAI ///

    Wang2Mu’s design for the Remix Project is inspired by his enduring love for retro robots and expressed through the tip of a ballpoint pen. To him, robots represent modernity with a penchant for nostalgia, much like the spirit of Gap.

    NeochaEDGE for Gap REMIX Project - GREATeclectic - design

    NeochaEDGE for Gap REMIX Project - WANG2MU - tee

    NeochaEDGE for Gap REMIX Project - WANG2MU - video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    EMILY HOY, LONG BEACH ///

    Emily’s design for the Remix Project is a reminder that all of us are interconnected within nature. We, as humans, share the eye of the tiger and need his vision to ensure our continued mutual existence.

    NeochaEDGE for Gap REMIX Project - EMILY HOY - design

    NeochaEDGE for Gap REMIX Project - EMILY HOY - tee

    NeochaEDGE for Gap REMIX Project - EMILY HOY - video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    RAINTREE CHAN, TAIPEI ///

    Raintree’s design for the Remix Project conveys the power of youthful imagination. Through imagination, we’re able to look through the chaos of modernity, taste the joy of life, and discover the unbounded energies existing within each of us.

    Gap-OK-A3 Size

    NeochaEDGE for Gap REMIX Project - RAINTREE CHAN - tee

    NeochaEDGE for Gap REMIX Project - RAINTREE CHAN - video

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    ARIAN BEHZADI, SAN FRANCISCO ///

    Arian’s design for the Remix Project draws inspiration from where Gap’s story began. The shape of the design presents the brand logo in a collage of the state of California, where Gap was founded in 1969.

    NeochaEDGE for Gap REMIX Project - ARIAN BEHZADI - design NeochaEDGE for Gap REMIX Project - ARIAN BEHZADI - tee

    NeochaEDGE for Gap REMIX Project - ARIAN BEHZADI - video

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    JAYE KANG, CHONGQING ///

    Jaye’s design for the Remix Project presents the Gap logo T-shirt within a colorful adventure where we encounter unexpected thrills and dangers. The design is a reminder to do away with caution while we’re still young, so that we can bravely move forward.

    NeochaEDGE for Gap REMIX Project - JAYE KANG - design

    NeochaEDGE for Gap REMIX Project - JAYE KANG - tee
    NeochaEDGE for Gap REMIX Project - JAYE KANG - video

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    SKIP HURSH, BROOKLYN ///

    Skip’s design for the Remix Project is a psychic transmission of the lunar landscape’s terraformation as fueled by cosmic tacos, tongue portals, and our collective creative life force.

    NeochaEDGE for Gap REMIX Project - SKIP HURSH - videoNeochaEDGE for Gap REMIX Project - SKIP HURSH - tee

    NeochaEDGE for Gap REMIX Project - SKIP HURSH - video

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    REMIX Project BOOK & BAG DESIGN ///

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    REMIX Project POP-UP STORE (TAIPEI) ///

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    REMIX Project RETAIL DISPLAY (HONG KONG) ///

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    MORE OF OUR CLIENT WORK

    GAP – REMIX Project

    The REMIX Project brings together 10 leading-edge American and Chinese artists to create an exclusive collection of limited edition graphic tees. Artwork in the collection remixes the classic Gap logo t-shirt in bold art treatments that showcase the distinctive style of each artist while celebrating the creative heritage of Gap.

    For the REMIX Project, we developed the overall concept, curated and art directed the artists, created a video series, designed the project book (also shooting all the imagery), and shot on-model product shots. We also had creative input in the pop-up / retail displays and the project website. The project was a great success and we are looking to make it annual. Look out for the next iteration of REMIX Project in 2015!

    For more of our film / video work, link here.

    For more of our illustration / graphic design work, link here.

    For more of our photography work, link here.

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