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  • “GEOMETRIC FUSION, FASHION EVOLUTION” (时尚演化) – In creating this series of installations and sculptures, we used different geometric shapes as the source of inspiration for these each of the four window displays. Within the forms of rectangle, circle, triangle, and diamond, we remixed and fused the artists’ work and styles with Lane Crawford’s iconic products. The overall installation concept aims to break the boundaries of design across fashion, beauty and lifestyle to discover a world of style. ///

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    CIRCLE: A SPACETIME ODYSSEY (星际漫游), WINNIE CHI – Inspired by the work of digital artist Ryoji Ikeda, this installation is themed around the vastness of the cosmos. With cosmos, circles and spheres as the main geometric elements, we presented patterns that incorporated Lane Crawford products into a pop-art style treatment. ///

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    DIAMOND: CRYSTAL FORCE (能量⽔水晶), SONIC YUAN – This installation uses a crystal diamond shape to display an assorted selection of Lane Crawford products. These products are shown emerging  from the inside the diamonds in the style of a chemical reaction. ///

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    RECTANGLE: ART OF LIFE (艺术⽇日常), SHADOW CHEN – This installation visualises the connection between a selection of Lane Crawford products and the everyday lives of people who may be using those products. ///

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    TRIANGLE: NOMADIC (游), SUI YAO – Abstract art is generally associated with contour line drawings done on a flat surface. Alexander Calder, however, was the first to use wire to create three-dimensional line drawings of people, animals, and objects. Inspired by Calder’s vision, this installation uses Lane Crawford product such as shoes, sweaters, and hoodies to express the elegance and beauty of visual balance within triangular / pyramid shapes. ///

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    MORE OF OUR CLIENT WORK

    "GEOMETRIC FUSION, FASHION EVOLUTION" – WINDOW RETAIL INSTALLATION FOR LANE CRAWFORD

    Lane Crawford engaged us to create an innovative and engaging retail window installation in its flagship Shanghai store along bustling Huaihai Rd.

    In creating this series of installations and sculptures titled “Geometric Fusion, Fashion Evolution (时尚演化),” we used different geometric shapes as the source of inspiration for these each of the four window displays. Within the forms of the rectangle, circle, triangle, and diamond, we remixed and fused four cutting edge artists’ work and styles with Lane Crawford’s iconic products.

    The installation concept aims to break the boundaries of design across fashion, beauty and lifestyle to help viewers discover a world of style.
 The project is a collaboration among four Shanghai-based EDGE Creative Collective members: Winnie Chi, Sonic Yuan, Sui Yao, and Shadow Chen.

    For more of our installation work, link here.

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