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    EDISON CHEN x adidas Originals: 型 无时 ///


    EDISON CHEN x adidas Originals: 型 无时 ///

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    EDISON CHEN x adidas ORIGINALS, S/S 2012 CAMPAIGN

    For the brand’s “China ORIGINALS” campaign, we produced content featuring local Chinese creative talents that exemplify the spirt of adidas Originals. To tell the stories of these talents, we shot a series of videos and photographs.

    This video and photo spread features Edison Chen, a Hong Kong based film actor, singer / rapper, model, record producer, fashion designer, and all-around pop icon.

    In the video, Edison talks about himself as a creator and gives us a heads up about what to expect from his new album. Edison plans to use the album as an opportunity to get a few things off his chest and speak to the people that matter most, his fans.

    We worked with Shanghai-based EDGE Creative Collective photographer Ka Xiaoxi to produce the photographs for this shoot. The photos were all shot on analog film in order to achieve the raw, gritty, authentic feel we wanted.

    For more of our film / video work, link here.

    For more of our photography work, link here.

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