• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
  • Language:

  • “SPECTRUM” – CALVIN HO ///


    “LOST IN METROPOLIS” – NOD YOUNG ///


    DKNY ARTWORKS  – CAMPAIGN TEASER ///

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    DKNY ARTWORKS – FULL-LENGTH CAMPAIGN DOCUMENTARY ///

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU

    MORE OF OUR CLIENT WORK

    DKNY LOGO DESIGN + CITY INSTALLATIONS + CAMPAIGN VIDEOS FOR #DKNYARTWORKS

    The former DKNY mural on Houston Street became a New York City icon and unofficial entrance to the SoHo neighborhood from 1992 to 2008, capturing the spirit and the skyline of Manhattan. This summer, DKNY brings the iconic logo back completely reimagined with the #DKNYARTWORKS project.

    Ten artists in ten international cities were asked to create original artwork framed within the letters of the DKNY logo, reinterpreting the iconic SoHo wall through their own unique artistic perspective, inspired by New York City.

    #DKNYARTWORKS is a global collection of outdoor art installations designed to connect DKNY, New York and art within ten cities around the world. Each original work captures an artistic expression of the New York City skyline within the frame of the DKNY logo, bringing New York to the world.

    For #DKNYARTWORKS, we collaborated with EDGE Creative Collective members Calvin Ho and Nod Young to create the Hong Kong and Shanghai designs / installations, respectively. The Hong Kong design uses bold graphic shapes and colors to reflect the beauty, diversity, and pace of New York City, while the Shanghai design draws from the architecture and people of a busy New York City day.

    In addition to the Hong Kong and Shanghai installations, we also produced the teaser video for the campaign, as well as a full-length campaign documentary that captures the inspiration for each of the 10 artists from around the world.

    For more about the #DKNYARTWORKS campaign, link here.

    For more of our illustration / graphic design work, link here.

    For more of our film / video work, link here.

    Share Our Work