• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
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  • NeochaEDGE for LEE +101 Limited Edition Denim 1

     Ding Jia / 丁佳儿 – musician, singer songwriter, guitarist


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Zhuang Hafo / 庄哈佛 – photographer & designer


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Diao Yu / 雕宇 – tattoo artist


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Qiu Dawang / 邱大王 – paper cut artist & designer


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Tyler Bowa – founder / owner of bike speciality shop Factory Five


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    DEViL JAX – illustrator & graphic designer


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    IdleBeats (Gregor Koerting & Nini Sum) – illustrators, designers, and screen-printers


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Hali – graffiti / tattoo artist


    NeochaEDGE for LEE +101 Limited Edition Denim 1

     Wu Zhending / 吴朕丁 & Mao Jiaying / 毛佳颖 – photographer & model duo


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Chen Xi / 陈玺 – sculptor & installation artist


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Lezi Gugu / 了子古古 – musician, drummer, & local band manager


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    MHP – DJ, electronic musician, & producer


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Song Siheng / 宋思衡 – composer & pianist


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Zhang Jiayin / 张佳音 – fashion photographer


    NeochaEDGE for LEE +101 Limited Edition Denim 1

    Sail / 张帆 – digital designer, developer, street artist


    STILL PORTRAITS & PRODUCTS SHOTS ///

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    NeochaEDGE for LEE +101 Limited Edition Denim 1

    MORE OF OUR CLIENT WORK

    CINEMAGRAPHIC PORTRAIT SERIES FOR LEE’S 125TH ANNIVERSARY & COMMEMORATIVE, LIMITED EDITION +101 DENIM LINE

    To help LEE celebrate its 125th anniversary and to promote its commemorative, limited edition line of +101 denim, we curated a selection of local creative culture brand ambassadors and created a fun series of cinemagraphic portraits. The series captures intimate portraits of local creatives “at work” in their +101 denim, of which, only 1250 top / bottom sets were produced and released in China. Lee leveraged the cinemagraph series on a variety of digital brand platforms, including its official Weibo page.

    We also created a set of still portraits and product shots for the project.

    For more of our photography work, link here.