• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
  • Language:

  • 迎 (WELCOME) ///


    真 (AUTHENTIC) ///


    缘 (DESTINY) ///


    知 (KNOWLEDGE) ///


    觅 (EXPLORE) ///


    盛 (PROSPERITY) ///


    礼 (GIFT) ///


    享 (ENJOY) ///


    昔 (HERITAGE) ///


    谢 (GRATITUDE) ///


    家 (HOME) ///


    EXAMPLE USAGES (IN-ROOM COMPENDIUM) ///

    MORE OF OUR CLIENT WORK

    CHINESE CHARACTER LIGHT-WRITING PHOTOGRAPHY FOR HYATT ANDAZ

    We produced a series of photographs featuring Chinese characters created using a long-exposure light-writing technique. The characters in the images capture the spirit of the Hyatt Andaz brand and the city of Shanghai.

    We had a ton of fun creating this series because of the difficultly involved. The technique required us to write the Chinese characters backward, in mid-air, stroke by stroke…a nice challenge for our team.

    The images were used in a variety of Hyatt Andaz promotional and informational materials: in-room compendium (see below for examples), print / online advertisements, email newsletters, property artwork, etc.)

    For more of our photography work, link here.

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