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  • AV OKUBO x AAAJIAO ARTIST PROFILE & “COLLISION” PREVIEW ///

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    SCENES ///


    AV OKUBO x AAAJIAO ”COLLISION” PERFORMANCE & EVENT DOCUMENTARY ///

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    SCENES ///

    MORE OF OUR CLIENT WORK

    AV OKUBO x AAAJIAO – ADIDAS ORIGINALS “UNITE ALL ORIGINALS” S/S 2013 CAMPAIGN – XI’AN

    adidas Originals’ global ‘Unite All Originals’ spring / summer 2013 campaign is all about showing how originality is the result of ‘collisions’ between cultures, communities, and passions. The campaign features creative collaborations of artists, designers and musicians all over the world teaming up to create something unique and exceptional.

    For the China campaign, we curated and art directed some of the participating visual artists. We also created all of the campaign’s video and photography content. For the campaign’s fourth (and final) stop – an intimate event in Xi’an – Wuhan-based indie rock band AV Okubo ‘collided’ with Shanghai-based digital artist Aaajiao to deliver an unforgettable visual experience combining projection art, live VJ’ing, screaming vocals, and banging drums.

    Check out the ‘artist profile / collision preview’ video as well as the ‘performance / collision event’ documentary to learn more about the artists and their ‘collision’ outcome for the campaign.

    To see photography from the Xi’an event, link here.

    For more of our film / video work, link here.

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