adidas Originals’ global ‘Unite All Originals’ spring / summer 2013 campaign is all about showing how originality is the result of ‘collisions’ between cultures, communities, and passions. The campaign features creative collaborations of artists, designers and musicians all over the world teaming up to create something unique and exceptional.
For the China campaign, we curated and art directed some of the participating visual artists. We also created all of the campaign’s video and photography content. For the campaign’s fourth (and final) stop – an intimate event in Xi’an – Wuhan-based indie rock band AV Okubo ‘collided’ with Shanghai-based digital artist Aaajiao to deliver an unforgettable visual experience combining projection art, live VJ’ing, screaming vocals, and banging drums.
Check out event photography to the left. Also, don’t miss the ‘artist profile / collision preview’ video as well as the ‘performance / collision event documentary‘ to learn more about the artists and their ‘collision’ outcome for the campaign.
For more of our photography work, link here.