adidas Originals’ global ‘Unite All Originals’ spring / summer 2013 campaign is all about showing how originality is the result of ‘collisions’ between cultures, communities, and passions. The campaign featured creative collaborations of artists, designers, and musicians all over the world teaming up to create something unique and exceptional.
For the China campaign, we curated and art directed some of the participating visual artists. We also created all of the campaign’s video and photography content, including this campaign teaser film.
For more of our film / video work, link here.