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  • adidas ORIGINALS "THIS IS ME / ZX FLUX" MOBILE POP-UP STORE

    For adidas Originals’ “This Is Me” campaign in China, we created a mobile pop-up design treatment for a customized bus. The bus featured interactive consumer experiences, multimedia displays, product showcases / give-aways, and other key communications content throughout.

    The mobile pop-up store went on a 5 week, 9-city China roadshow before arriving in Shanghai for activities culminating in the campaign’s grand finale party.

    For more of our installation work, link here.

    For more of our illustration / graphic design work, link here.

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