For adidas Originals’ “This Is Me” campaign in China, we created a mobile pop-up design treatment for a customized bus. The bus featured interactive consumer experiences, multimedia displays, product showcases / give-aways, and other key communications content throughout.
The mobile pop-up store went on a 5 week, 9-city China roadshow before arriving in Shanghai for activities culminating in the campaign’s grand finale party.
For more of our installation work, link here.
For more of our illustration / graphic design work, link here.