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  • ADIDAS ORIGINALS – FALL / WINTER 2014 PRINT CAMPAIGN

    We created the 2014 FALL / Winter print campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, Gianna Jun, and JJ Lin in raw authentic urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.

    The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul, with assets used nationwide in retail / point-of-sale, digital, and print media. For the project, we collaborated with New York-based photographer Carmen Chan, Beijing-based photographer Chen Man / Studio 6, and Seoul-based photographer Hong JangHyun.

    For more of our photography work, link here.

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