• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
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    CHAIR CUSTOMIZATION – VEIRAY ///

    Various elements come together to create a unique blue and white 3D collage and a new take on the adidas Originals logo. The piece aims to inspire others to discover their own creative potential.


    CHAIR CUSTOMIZATION – NINI SUM ///

    What looks like a random collage is actually composed of countless pieces of screen-printed materials stripped apart and meticulously pieced together to create the overall pattern and the adidas trefoil logos. Each piece of material comes from a unique screen-printing art work of Nini Sum’s. The design expresses originality, creativity, and the spirit of perseverance.


    WALL MURAL – WANG MENG ///

    Movement, fashion, and culture are three pillars of the adidas Originals brand and capture the ideas expressed in this piece. The inspiration for this design comes from Adolf Adi Dassler’s classic three stripes, which travel above the mountains and clouds to create a world full of color and vibration.


    WALL MURAL – NINI SUM ///

    The inspiration for this piece came from the adidas Superstar shoe. The reflection of the mirror is used to create the symmetry of the adidas Originals trefoil logo and express a sense of liveliness and youth.


    WALL MURAL – VEIRAY ///

    Different elements of street culture come together – criss-crossing and interweaving – to pay tribute to the adidas Originals trefoil logo and pass on the spirit of freedom.


    FANTASY ISLAND – SHADOW CHEN ///

    An imaginary island landscape where adidas Originals footwear and trefoil logo melt in and out of existence as colorful liquid forms, featuring patterns and textures unique to the brand’s footwear soles.

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    WIND SURGE – COOZIE ///

    A colorful visual interpretation of windblown clouds that features the adidas Originals trefoil logo among other ‘set-of-3′ line forms and geometric shapes. The composition conveys a positive, uplifting energy.

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    PARTY – HUANG YULONG ///

    Huang Yulong creates classic hip hop sculpture to pay homage to the adidas Originals brand and its spirit of creative expression.

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    MAGIC PLANET – XIAOMI KEKE ///

    Xiaomi Keke’s artwork is an arrangement of the things that inspire him, including comics, robots, cities, and science fiction. These elements are presented i​n his​ colorful signature style​,​ ​complementing ​his playful interpretation of the adidas Originals trefoil logo.

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    THRONE – DING HAO ///

    Ding Hao’s installation tells us “those leading the charge don’t have to say much. Power and clout speaks for itself.” Just like adidas Originals.

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    FANTASY CITY – DUN XIAOXIAN ///

    Using blue as the primary color, Fantasy City reinterprets the adidas Originals trefoil logo as a futuristic architectural dreamscape, with elements inspired by Beijing’s Forbidden City.

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    DRAGON TIGER PILLAR – WANG SIJIA ///

    Remixing the lucky symbols of the dragon and the tiger with complex geometrical forms to create a visually stunning impact of contrasting concrete and abstract elements.

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    MORE OF OUR CLIENT WORK

    ADIDAS ORIGINALS RETAIL STORE ART PROGRAM

    adidas Originals engaged us to execute an art program in some of the brand’s key China market stores. The aim of the program was to introduce local art culture into adidas Original’s retail spaces and reflect the brand’s core values.

    For the project, we collaborated with EDGE Creative Members Veiray, Wang Meng, Nini Sum, Wang Sijia, Huang Yulong, Dun Hao, Dun Xiaoxian, Xiaomi Keke, Coozie, and Shadow Chen to create brand-inspired installations and turned the stores into platforms for self expression, originality, authenticity, creativity, and individuality

    For more of our installation work, link here.

    For more of our illustration / graphic design work, link here.

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