• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
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  • 2014 FESTIVAL COLLECTION COMMERCIAL ///

    NeochaEDGE for adidas Originals video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    SCENES ///

    NeochaEDGE for adidas Orignals - festival scenes


    2014 FESTIVAL COLLECTION FOOTWEAR TEASER ///

    NeochaEDGE for adidas Originals footwear video thumb

    VIEWABLE ON:  VIMEO  |  YOUTUBE  |  YOUKU  |  TUDOU


    2014 FESTIVAL COLLECTION KEY VISUALS ///

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    NeochaEDGE for adidas Originals KV 7

    MORE OF OUR CLIENT WORK

    ADIDAS ORIGINALS 2014 FESTIVAL COLLECTION LAUNCH

    For adidas Originals’ 2014 Festival Collection, we created a series of key visuals and a short film. The key visuals capture brand ambassadors Fan Bingbing, Eason Chan, JJ Lin, and Charlene Choi in raw, authentic urban environments true to the street fashion spirit of the brand. The film was shot in Hong Kong, Taiwan, and Beijing with a creative treatment and script that playfully combines the four celebrities. The piece reminds us that the festival season is a time to stop and think about the ones that matter most to us, how far we’ve come in the past year, where we’re going next year, and to, no matter what, always be true to ourselves along the way.

    We also created a short 0:15 teaser to showcase the Festival Collection’s footwear line.

    The key visuals were used nationwide in retail / point-of-sale, digital, and print media, with the film being leveraged digitally and in select retail / out-of-home locations.

    For the key visuals, we collaborated with Los Angeles / Shanghai-based photographer Ben Miller, and Beijing-based photographer Chen Man / Studio 6.

    For more of our photography work, link here.

    For more of our film / video work, link here.

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