• NeochaEDGE /// is a full-service creative agency dedicated to achieving ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Be creative, stay curious.
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    We customized a 2012 Lamborghini Gallardo for auction by the brand at a special charity event in Beijing.

    For this project, we worked with Beijing-based EDGE Creative Collective member 96K to create the design.

    The inspiration and concept behind this design is based on 1) extending the muscle lines of the car frame, 2) conveying strength and speed, and 3) revealing a mysterious “energy of change” and a sense of wild nature and conquest.

    To see how the final design was executed on the car, check out the “making-of” video.

    For more of our illustration / graphic design work, link here.

    For more of our film / video work, link here.

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