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  • R/G/B/SHANGHAI – A VIDEO ART & LIGHT SCULPTURE INSTALLATION FOR LANE CRAWFORD SHANGHAI

    R/G/B/SHANGHAI – A VIDEO ART & LIGHT SCULPTURE INSTALLATION FOR LANE CRAWFORD SHANGHAI

    We were commissioned to participate in Lane Crawford’s “Expression of Shanghai” exhibition. Our piece for the exhibition is a visual celebration of the dynamic colors and lights that embody the spirit of the city. Our “Expression of Shanghai”, titled “R/G/B/SHANGHAI” comes via a three window video-art and light-sculpture installation that breaks down into the building blocks of digital light and color: red, green, and blue. Each window is cast separately with impressions of Shanghai’s reds, greens, and blues. Through these colorized lenses, the video installations explore elements essential to our appreciation and understanding of Shanghai. Through red, we see traditional Shanghai’s heritage, culture, and old-world elements. Through green, we see the organic and natural elements of Shanghai. Through blue, we see the modern and futuristic elements of Shanghai - the gleaming metropolis of man-made ambition.  These three windows, these three colors, these three elements are all intercut with imagery of the element most crucial to an expression of any city: its people. Together with red, green, blue lighting, the window spaces themselves are outfitted with sculptures made of reflective materials. The elements of Shanghai presented in the video art content are further magnified and abstracted by their sculpted surroundings. Using light, mirrors, and kaleidoscopic animations, each window engages viewers in dazzling micro and macro renditions of Shanghai. For more of our installation work, link here. For more of our film / video work, link here.
    BEATS BY DRE: "魔都 – MY SHANGHAI, CITY OF MAGIC," FEATURING VEIRAY ZHANG

    BEATS BY DRE: "魔都 – MY SHANGHAI, CITY OF MAGIC," FEATURING VEIRAY ZHANG

    To help celebrate Beats entry into the China market, we created custom, limited-edition artwork and tee shirts designs (coming soon) with two local artists and Beats enthusiasts: Beijing-based animator and hip-hop artist Ray Lei, and Shanghai-based illustrator and designer Veiray Zhang. For the Shanghai artist collaboration, we created a short film that showcases Veiray and the unique relationship between the city and his creative process. For more of our film / video work, link here. For more of our illustration / graphic design work, link here.
    FAST COMPANY RECOGNIZES NeochaEDGE AS #32 IN ITS "100 MOST CREATIVE PEOPLE IN BUSINESS 2014" LISTING

    FAST COMPANY RECOGNIZES NeochaEDGE AS #32 IN ITS "100 MOST CREATIVE PEOPLE IN BUSINESS 2014" LISTING

    Fast Company has recognized NeochaEDGE as #32 in its annual "100 Most Creative People In Business" listing for 2014. We don't do what we do for awards, but we're honored nonetheless. Any success we've had is possible only because of amazing clients, great collaborators / partners, and, most importantly, our extraordinarily talented staff whose passion, focus, and hard work makes us who we are. Our team is looking forward to many more years of great creative work. See you there! Check out the article below, or read it online here. For more NeochaEDGE media coverage, link here.
    DKNY LOGO DESIGN + CITY INSTALLATIONS + CAMPAIGN VIDEOS FOR #DKNYARTWORKS

    DKNY LOGO DESIGN + CITY INSTALLATIONS + CAMPAIGN VIDEOS FOR #DKNYARTWORKS

    The former DKNY mural on Houston Street became a New York City icon and unofficial entrance to the SoHo neighborhood from 1992 to 2008, capturing the spirit and the skyline of Manhattan. This summer, DKNY brings the iconic logo back completely reimagined with the #DKNYARTWORKS project. Ten artists in ten international cities were asked to create original artwork framed within the letters of the DKNY logo, reinterpreting the iconic SoHo wall through their own unique artistic perspective, inspired by New York City. #DKNYARTWORKS is a global collection of outdoor art installations designed to connect DKNY, New York and art within ten cities around the world. Each original work captures an artistic expression of the New York City skyline within the frame of the DKNY logo, bringing New York to the world. For #DKNYARTWORKS, we collaborated with EDGE Creative Collective members Calvin Ho and Nod Young to create the Hong Kong and Shanghai designs / installations, respectively. The Hong Kong design uses bold graphic shapes and colors to reflect the beauty, diversity, and pace of New York City, while the Shanghai design draws from the architecture and people of a busy New York City day. In addition to the Hong Kong and Shanghai installations, we also produced the teaser video for the campaign, as well as a full-length campaign documentary that captures the inspiration for each of the 10 artists from around the world. For more about the #DKNYARTWORKS campaign, link here. For more of our illustration / graphic design work, link here. For more of our film / video work, link here.